Industry profile

Creative Industries in Mexico

Mexican creativity is renowned around the world. Aware of its potential and the strategic role of creative industries, the Mexican government is determined to position Mexico as one of the world's leading players and turn it into the center, par excellence, for the production of audiovisual and interactive content in Latin America.

Strengths of the Creative Industries in Mexico

•Facilities and Logistics.

Mexico has world-class audiovisual production facilities, such as the Baja Studios, the largest water set in the world, or the Churubusco Studios, which have a renowned trajectory in the film industry.

•Talent.

Mexico has a huge pool of skilled talent with experience in international renowned audiovisual projects.

According to ANUIES, every year close to 111 thousand students graduate from engineering, technology and humanities programs in Mexico.

•Competitive costs.
Audiovisual production and development costs are very competitive, and the Mexican State offers attractive funding mechanisms. According to KPMG, Mexico offers the best competitive advantage for Software Development, Web Content and Multimedia.

•Government support and initiatives.
The country has a broad spectrum of government support and incentives, such as:

Digital Creative Community, which involves the development of clusters with infrastructure and cutting-edge technology capable of developing the industry’s biggest creative projects and with the capacity to lodge more than 10,000 creative professionals.

EFICINE
FIDECINE
FONDO PRO AUDIOVISUAL
PROSOFT
FONDO INNOVACION
CONACYT

Media

The media industry in Mexico covers advertising, open television, cable television, marketing and film. According to PricewaterhouseCoopers (PwC), in 2010 Mexico reported sales close to 14 billion dollars. PwC estimates that between 2004 and 2010, the industry experienced a compound growth rate of 7.0%, which is the highest growth rate in North America.

Furthermore, the Mexican film market is the largest among Latin America's three major economies.

Videogames

In terms of video games, PwC states that the industry experienced a compound annual growth rate of 18.7% from 2004-2010. In 2010, Mexico's domestic market reached 757 million dollars, placing the country among the top 15 video game markets in the world and leading in Latin America.