Industry profile

Creative Industries in Mexico

Mexican creativity is renowned around the world. Aware of its potential and the strategic role of creative industries, the Mexican government is determined to position Mexico as one of the world's leading players and turn it into the center par excellence for the production of audiovisual and interactive content in Latin America.

Strengths of the Creative Industries in Mexico

•Facilities and Logistics.

Mexico has world-class audiovisual production facilities, such as the Baja Studios, the largest water set in the world, or the Churubusco Studios, which have a renowned trajectory in the film industry.

•Talent.

Mexico has a huge pool of skilled talent with experience in audiovisual projects of international renown.

According to the Ministry of Public Education, every year close to 115 thousand students graduate from engineering and technology programs in Mexico.

•Competitive costs.
Audiovisual production and development costs are very competitive; according to KPMG, Mexico is 37.7% and 38.9% more competitive in costs, compared to the United States, for Software Development and Digital Entertainment, respectively.

•Government support and initiatives.
The country has a broad spectrum of government support and incentives, such as:

EFICINE
FIDECINE
FONDO PRO AUDIOVISUAL
PROSOFT
FONDO INNOVACION
CONACYT

Media

The media segment in Mexico covers advertising, open television, cable television, marketing and film. According to PricewaterhouseCoopers (PwC), in 2011 Mexico reported sales over to 14 billion dollars. PwC estimates that between 2004 and 2011, the sector experienced an average annual growth of 6.6%. This is the highest growth rate in North America.

Furthermore, the Mexican film market is the largest among Latin America's three major economies.

Videogames

In terms of videogames, PwC states that the industry experienced an average annual growth rate of 17.1% from 2004 to 2011. In 2011, Mexico's domestic market reached 814 million dollars, ranking the country among the top 15 videogame markets in the world and leading in Latin America.