Creative Industries in Mexico
Communications media
The communications media sector in Mexico includes the advertising, open
television, cable television, marketing and motion picture industry.
This
sector had an average annual growth rate of 4.5 percent between 2004 and
2008, the highest in North American considering that the United States
and Canada grew 2.5 and 2.2 percent, respectively, over this period.
Furthermore, this sector will have an average annual growth rate of 7.2
percent during the 2008-2013 period and will reach sales for more than
$17.4 billion dollars by 2013.
Videogames
In Mexico, this industry had an average annual growth rate of 14.3
percent between 2004 and 2008.
In 2008, the value of the domestic market reached US$638 million, which
places México among the world’s top 15 videogame markets and as Latin
America’s largest market, with more than 50 percent of the region's
sales.
According to PWC, growth in this sector will average 9.4 percent a year
during the 2009-2013 period. Domestic sales will total US$1 billion in
2013.
Datamonitor,“Media in Mexico”, 2008.
Source: Price
Waterhouse Coopers (PWC), “The Global Entertainment & Media
Outlook: 2009-2013”
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Mexican Creative Industry’s strengths
•Infrastructure.
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Our country possesses cutting-edge telecommunications infrastructure,
with widespread urban high-speed internet connection, as well as
uninterrupted power supply 24 hours a day.
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The audiovisual contents produced in Mexico are consumed throughout
the world, from Latin America and the US, to China and Russia.
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It has an extensive supply of international quality services, with
more than 2,500 companies ranging from film production and
postproduction companies to special effects, software and videogames
developers.
•A country with qualified labor force.
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Mexico has a young and highly trained labor force. Every year in our
country around 900,000 students graduate from the areas of
engineering, technology and humanities, in careers such as:
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Animation and digital design
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Cinema
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Digital communication
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Communication in virtual media
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Image and sound design
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Interactive design
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Digital systems engineering
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Interactive engineering in digital animation
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There are more than 900 postgraduate programs related to engineering
and technology in Mexican universities.
•Protection of intellectual property
Our
country fosters creativity, development and innovation, which is why it
protects intellectual property through a modern legal framework.
Mexico has the National Copyright Institute, an agency that fosters and
protects this vital right.
•Sector initiatives
The industry, the
Federal Government and ProMéxico are working together to develop a
comprehensive support program for creative industries in our country.
Among the proposed strategies are:
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Digital Creative Community, which involves the development of clusters
with infrastructure and cutting-edge technology capable of developing
the industry’s biggest creative projects and with the capacity to
lodge more than 10,000 creative professionals.
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Development of a program of incentives and personalized attention to
investors and foreign creative productions.
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Integration of the national supply chain of services provided to the
creative sector.
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Creation of exportable creative project portfolios.
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Furtherance of a community communication platform.Impulso de una
plataforma de comunicación comunitaria.
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Provision of better protection schemes for intellectual property.
•A country with low operation costs.
According
to the most recent KPMG report, “Competitive Alternatives 2008,” Mexico
is the destination with the greatest cost advantage for the development
of software, videogames, Web and multimedia content compared with 102
other countries.
The list considers the main competitiveness
variables: logistics costs, labor, transportation cost and net sales,
among other factors.
