Creative Industries in Mexico
Mexican creativity is renowned around the world. Aware of its potential
and the strategic role of creative industries, the Mexican government is
determined to position Mexico as one of the world's leading players and
turn it into the center par excellence for the production of audiovisual
and interactive content in Latin America.
Strengths of the Creative Industries in Mexico
•Facilities and Logistics.
Mexico has world-class audiovisual production facilities, such as the
Baja Studios, the largest water set in the world, or the Churubusco
Studios, which have a renowned trajectory in the film industry.
•Talent.
Mexico has a huge pool of skilled talent with experience in audiovisual
projects of international renown.
According to the Ministry of Public Education, every year close to 115
thousand students graduate from engineering and technology programs in
Mexico.
•Competitive costs.
Audiovisual production
and development costs are very competitive; according to KPMG, Mexico is
37.7% and 38.9% more competitive in costs, compared to the United
States, for Software Development and Digital Entertainment, respectively.
•Government support and initiatives.
The
country has a broad spectrum of government support and incentives, such
as:
-
EFICINE
-
FIDECINE
-
FONDO PRO AUDIOVISUAL
-
PROSOFT
-
FONDO INNOVACION
-
CONACYT
Media
The media segment in Mexico covers advertising, open television, cable
television, marketing and film. According to PricewaterhouseCoopers
(PwC), in 2011 Mexico reported sales over to 14 billion dollars. PwC
estimates that between 2004 and 2011, the sector experienced an average
annual growth of 6.6%. This is the highest growth rate in North America.
Furthermore, the Mexican film market is the largest among Latin
America's three major economies.
Videogames
In terms of videogames, PwC states that the industry experienced an
average annual growth rate of 17.1% from 2004 to 2011. In 2011, Mexico's
domestic market reached 814 million dollars, ranking the country among
the top 15 videogame markets in the world and leading in Latin America.