ProMéxico MIM



Mexico's cultural wealth is globally renowned. The county not only provides facilities for business development, but a cultural environment that is favorable for investors seeking artistic leisure opportunities.

Throughout the year, more than a thousand popular festivals and celebrations take place in Mexico featuring dance, music, songs and expressions of the country's extraordinary cultural diversity, particularly its rich, internationally-acclaimed cuisine.

Outstanding Festivals

More than 800 cultural festivals and book fairs are held every year in Mexico, among them:

  • The Guadalajara International Book Fair (FIL) is the leading literary and editorial convention of its kind for the Spanish-speaking world and the second largest fair in terms of editorial presence, after the Frankfurt Book Fair in Germany.

    In 2014 it received 765,706 visitors, 1,932 publishing houses from 44 countries, 20,393 book professionals and 282 literary agents. 120 companies participated in the Rights Hall; there were 162,709 attendees to FIL Kids and 161 FIL Youth activities; 2,722 journalists representing 569 certified media; 590 book presentations, 118 literary forums, 26 academic forums, 123 artistic and musical activities, and 142 activities for professionals; 13 awards and homages and 63 sponsors.

    In 2015, United Kingdom will be the guest of honor.

  • The Festival Internacional Cervantino is the most prestigious festival in Mexico and Latin America and one among the World’s Top 5.

    The 2014 edition included the participation of 3,558 artists from 40 countries. Multiple academic activities and children programs, exhibitions and special projects complemented the program.

    Through its website, visited in 29 languages, this event had presence in 139 countries.

    The program Cervantino para todos operated for the second time. 39,178 people from highly marginalized communities in Guanajuato attended.

  • The Guadalajara and Morelia Film Festivals are among the top ten in Latin America.