Mexican creativity is internationally acknowledged. Aware of the prospects and strategic role of the creative industries in terms of country image and economic contributions, Mexico is positive about becoming an industry's world power.
According to PwC, on 2017 the country ranked 14 worldwide at the entertainment and media industry, in terms of revenues.
Moreover, the National Institute of Statistics and Geography (INEGI) reported in its latest figures that the culture GDP in Mexico is 3.3% of the National total, being audiovisual media the main segment (37.7%).
In 2017 Mexico was the main exporter of creative goods in Latin America, with exports of more than 5,200 million dollars.
The main destinations of Mexican exports of creative goods were the United States, Canada and Luxembourg, with 86.7%, 1.6% and 0.9% shares, respectively. In addition, Mexico was the fifth supplier of the United States, above of countries such as India, Canada and the United Kingdom. At the same time, Mexico was also the sixth global exporter of animation, video games, software and digital content.
Coming from a great tradition of cinematographic and TV production, Mexico is a main audiovisual actor. A great part of the creative production in the country comes from all the components of this segment, such as films, TV, animation, videogames, VFX, Virtual reality and augmented reality. Mexican audiovisual contents are watched by more than one billion people and have an increasing demand at the Hispanic market in the United States, an influential and growing population segment. This encourages an interest in the design and implementation of specific industry public policies and strategies to propel the country to become the node by excellence to produce audiovisual and interactive contents for Hispanic speakers.
Mexico is a great center for developing and producing cinematographic contents. According to the Mexican Institute of Cinematography (IMCINE), 176 films were produced (30% of them were co-productions with 27 countries) and there were 424 new releases. The country is among the top 20 producers and it is the fourth movie market in the world by the number of screens (6,633) and attendance (338 million people).Â In 2017, 103 International awards were granted to national films, among them The Venice International Film Festival's Silver Lion for best direction to Amat Escalante, for his work atÂ The Untamed.
During the 1950's, Mexico laid the foundations to become a main player in TV contents and formats for Spanish speakers. More than 100,000 TV hours are produced each year and the contents are exported to more than a 100 countries and translated to more than 30 languages.
The experience in film and TV production has naturally extended to advertising, animation, video game developing and digital contents production. The Mexican creativity and excellence at advertising production were internationally recognized on 2015 with the first Grand Prix award at Cannes Lions.
With the arrival of digital platforms and the intensive use of smart phones and social networks, audiovisual contents of all kinds and formats are highly demanded. In that sense, Mexico has a big opportunity to consolidate its regional leadership and to become an important and influential global actor. PwC reports that in 2017 Mexico globally ranked as 12th and 13th by the number of downloaded apps and internet video revenues, respectively.
In addition to the consolidated strength in film, TV and advertising production, the country is becoming a main developer of video games and digital contents. The Entertainment Software Association (ESA) estimates that Mexico has all the elements to be a world leader at videogames, especially those for mobile devices and on-line social games. The Mexican video game industry recorded a 72.0% growth between 2012 and 2017, according to PwC data; the country has the second highest number of video game developing companies in Latin America and is ranked among the top 20 countries with highest revenues.
KPMG considers Mexico as one of the most competitive destinations for developing digital content, which means an advantage to turn into an influential actor with technics and narratives for the virtual reality and augmented reality segments, in which the country successfully participates with apps entertainment, culture, education, industrial training and health.
The country has an ecosystem of big, medium and small business; there are more than 1,500 companies dedicated to production services, post-production, animation and digital services.
The animation business located in Mexico produce and export contents for clients such as Nickelodeon, Cartoon Network and Arikama. The VFX companies have specialized as suppliers of Hollywood studios for films such as Pirates of the Caribbean on Stranger Tides, Tron Legacy, After Earth, Gone Girl, Dead Pool, Her, among others, in compliance with the higher international standards of security and certifications.
• Competitive costs. According to KPMG's Competitive Alternatives 2016, Mexico is cost wise 33.0% and 36.0% more competitive than the United States on Software design and Digital entertainment, respectively.
• Logistics and facilities. Mexico has high quality facilities for audiovisual production, such as Estudios Baja, the main aquatic forum worldwide, and Estudios Churubusco, national and internationally recognized.
• Strategic location